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Building Consciousness by Building the Future


Representing the forefront of a new movement.

Prica Global aims to be a community leader by bringing forward-thinking ideas and visions into reality. From our innovative Geothermal Energy and Heating systems, to our integration of a variety of housing types into residential neighbourhoods and commercial buildings, we lead by pushing the boundaries of what is possible, and then moving beyond them. All with the goal of helping people by using technology, innovation, and creative design, to build long-lasting communities and relationships.

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203 Albert St. Waterloo


The design of 203 Albert Street is heavily influenced by its context. The four-storey podium is angled with University Avenue, providing a human-scale presence for the prominent corner site. An architectural element carries through the entire design, defining public elements from private areas; starting on the east side residential entrance, carrying around the podium facing University avenue, and then carrying up the tower, framing the amenity areas and angled balconies overlooking the street to the north. 


This apartment building also contributes to a Community Housing Program managed by a local property management company, which provides affordable, accessible, and energy-efficient housing for the members of our community.

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When Prica Global Enterprises (PGE), developed our site The Hub, located at 130 Columbia St. W in Waterloo, we installed the largest open loop geothermal system in all of Canada. Our innovative design and construction team were able to create the largest water well geothermal source in Canada. Since being installed in 2017, this geothermal energy, helps power our 8 building property, home to just over 600 units, and saves 40-60% on heating and cooling costs annually.  

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255 Sunview St. Waterloo

Located on a hill, with University Avenue to the south, the building is planned to accommodate pedestrian movements. The primary entrance is located at the southeast corner of the podium, closest to University Avenue, to accept pedestrian flows from the busy primary street. Residential units along Sunview street stretch north from the entrance, with their own patios and private entrances. The podium form is lowered in the southeast corner to provide amenity rooftop and interior spaces overlooking the entrance and the street. The resulting design is a building that is uniquely suited to its environment and whose form is generated through its relationship with the site. 

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131 University Ave. W Waterloo

Situated within proximity to 2 major universities along a major regional corridor, 131 offers pedestrians a series of pathways connecting them to the site and the surrounding area, providing a long-awaited solution for the student on foot. The north façade’s ‘visual pathway’ will incorporate a lighting feature that is a beacon along University Avenue and acts as an urban wayfinding and focal point.

Featured Projects
308 King St
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308 King St. N Waterloo

Inspiration was taken from nature in the way plants can grow either toward or away from the sun. The massing shifts towards and away from the sun, allowing more sun penetration to the inner portion of the tower and the rooftop amenity areas and addressing other site conditions, such as protecting the rooftop terrace from northwesterly winds.

Contact us and learn more about our projects.

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